Archive for Social Media

Mar
23

Get Higher Rankings with Google

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When I Googled my own name it finally sunk in why naming my image files was another important thing to consider more carefully. I found a few of photographs of me and some of my images from blog posts scattered around.

But now when I start each file name that is used on my website with Barb Gordon, all kinds of my images are showing up higher in the search rankings. As of now, the first page is just me and my stuff.

For the purpose of Google, it doesn’t matter what the rest of the file name is, you can use a numbering system, or descriptions. Even though my customers have given me permission to use photographs of them on-line, I still remove their name from the file name just because that makes me feel better.

And of course you will put your company logo prominently on the image! Won’t you?

Categories : Marketing
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Mar
23

Google Search Yourself

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Have you ever Googled your own name? It is a good exercise to do. You just might learn something very interesting in the process.

What you will see, is how your information is displayed. You may be prompted to make some changes once you see what Google decides to show first.

Seeing your information listed from a different perspective helps you consider its effectiveness. How things look on a Google search is different than when you are on your profiles filling them out.

When you Google images of your name, you may not find you are related to a super hero, like I am, but it would be good to know what does come up.

(Barbara Gordon is Batgirl, the commissioner’s daughter, in the comic Batman. There might be a test on this someday.)

Categories : Notes from Barb
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Mar
16

Social Media

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Do you find the time slipping away while you are on social media? Does social media really help us in our business? Do you have a plan on how you are using social media for your business?

I just did a quick count and I send things to LinkedIn, My Space, Foursquare, Twitter, Google+, and of course Facebook. I am listed on countless other directories.

And now there is Pinterest. What do you think? How long before all of this social media evens out? What will be the most popular site?

Categories : Notes from Barb
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Mar
16

I am on Pinterest

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I made a board on my Pinterest for all of you subscribers! What is it? Pinterest is a visual social networking format connecting people all over the world based on shared tastes and interests.

Organize and share things you love like bulletin boards. You can browse pinboards created by other people to get inspiration and ideas about all kinds of things like wedding planning, decorating, and recommended reading.

To get started you simply request an invite with your email address from Pinterest or a current user can invite you. Luckily for me, Melissa was on-line and got me started fast.

There is a free getting started guide I found at http://www.hubspot.com/how-to-use-pinterest-for-business/ Download this before you sign up, it has some great tips.

Then you can go to www.Pinterest.com to set up your account. It is easy.

At any time Barb Gordon Photo Coach subscribers can now pin your favorite images you have taken to my board. Here is the link:

Follow Me on Pinteresthttp://pinterest.com/barbgordonia/barb-gordon-photo-coach-subscribers/

I am excited to see what you have been doing. Remember, the image you “pin” must already be on the web, so take a look at your blog and see what you have there. But before you pin: There is also some concern about copyright and image use agreements with Pinterest.

I for one find all the legal jargon hard to understand with use agreements. So I did not think too much about it until I found the following links articles that got me a bit concerned. You might want to be get more informed yourself so here are the links to get your research started:

http://www.businessinsider.com/pinterest-copyright-issues-lawyer-2012-2

and

http://www.ignitesocialmedia.com/social-media-strategy/pinterests-copyright-problem-and-how-it-may-hurt-brands/

and

In the article “How to use Pinterest without breaking the law” on the Wall Street Journal blog located at http://blogs.wsj.com/law/2012/03/13/dont-get-stuck-by-pinterest-lawyers-warn/?mod=wsj_share_twitter Jonathan Pink, a California-based intellectual property lawyer with Bryan Cave LLP told the Law Blog, “if you are going to play it conservative and safe, you should never pin an image on Pinterest for which you don’t own the copyright interest or for which you have not obtained a license from the copyright owner.”

If you decide to proceed, make sure you go to http://pinterest.com/about/goodies/ to download the “follow buttons” to add to your website pages.

Categories : Customer, Networking
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