Archive for Protege club
Defining the Gap
Posted by: | CommentsHow to significantly improve your products and services by dreaming!
When we are done with July’s F2.8 Protégé Club teleseminar:
- You are going to be able to create a product or service that stands out from the competition.
- Your services will become what people prefer over other choices.
- You can increase your prices and have greater profit by offering more value to your customers.
How?
By dreaming! It is kind of like brainstorming, so you will be awake for this! I will teach you how. This process has been one of those Ah-Hah moments for me and will be a valuable experience for you.
You might even be shocked when I tell you how I will be changing and raising my session fees in my portrait studio. It is this process of defining the gap that will enable me to do it. I’ll be sharing many examples on the call.
This amazingly simple exercise is adapted from the book “Awaken the Entrepreneur Within” by Michael E. Gerber and I have been using it often. Get the book!
I will make you a worksheet that you can use to guide you through the process during and after call. So be sure and join me, I am excited to share this with you!
Branding Teleseminar
Posted by: | CommentsJoin me and my guest for a teleseminar!
Myths & Mysteries of Branding
Is it true that once you have a logo you should never change it?
Is PR for everyone?
Do I need a tagline?
What exactly is branding?
Join me and my expert guest Lianne Westcot of LW Creative Design as she uncovers some of the mystery and debunks common myths about logos and branding for our businesses.
This call is scheduled for January 17, 2011 at 1pm central time for the Barb Gordon Photo Coach F2.8 Protege Club. Learn more and join right now at http://barbgordonphotocoach.com/blog/the-protege-clubs/f2-8-protege-club
Deadlines and Going LIVE
Posted by: | CommentsHere is a great example of how imposing a deadline on yourself makes a big difference in your progress whether it is a personal project or a business one.
As part of Barb Gordon Photo Coach, I am offering membership in the first two tiers of the Protégé Club. (You can click here to learn more about the memberships.) Included in both membership tiers is a monthly Teleclass and online digital audio recording of the call. This is a new and not so comfortable step for me- going LIVE and recording it. Not only because I have not done this before, it was also seemed daunting picking the first topic, learning how to call in and record it, having the right notes in front of me, trying to adlib enough so I didn’t just read my notes, all of the other stuff related with going LIVE.
I had to force myself to pick a deadline. In this case, a date that the class would start. Even though I felt unprepared and under trained, I had to remind myself of one of my mottos: “Progress Not Perfection” and just make it happen. As the date drew near the event came together and it went fine!
The point is, had I not had a deadline, I would have pushed this to the backburner more than once because it was just enough out of my comfort zone. Now that I have one done, my checklists are created, my confidence is better, and I am ready to add a guest to next month’s call! The date is April 19, 2010, go get signed up!
About Barb
Barb Gordon, of www.BarbGordonPhotoCoach.com, is a Master Photographer, Photographic Craftsman, and Certified Professional Photographer with the Professional Photographers of America (PPA) to which she has belonged since 1984. She is a nationally published and award winning photographer, entrepreneur, speaker, and author including being published in the prestigious PPA Loan Collection 2006, PPA Showcase 2003, twice named Iowa’s Top Ten Photographer of the Year, and 2010 Iowa’s Master Photographer of the Year.
She has been locally honored by YWCA Tribute to Women of Achievement 2001 and Advanced Entrepreneur of the Year 2003. Barb owns Gordon Photography & Gallery in Marion, Iowa specializing in customized portrait art. Learn more about her studio at www.GordonPhotography.Biz
As a recent breast cancer survivor, Barb started www.PortraitsAndStories.com as a photo essay project to encourage survivors, their families, and their friends through images and blog posts by the survivors on a wide variety of topics.
When not working, she enjoys life on a new farm raising organic chickens, gardening, and playing with the horses, cats, and dogs.
