Archive for Logos
Join me and my guest for a teleseminar!
Myths & Mysteries of Branding
Is it true that once you have a logo you should never change it?
Is PR for everyone?
Do I need a tagline?
What exactly is branding?
Join me and my expert guest Lianne Westcot of LW Creative Design as she uncovers some of the mystery and debunks common myths about logos and branding for our businesses.
This call is scheduled for January 17, 2011 at 1pm central time for the Barb Gordon Photo Coach F2.8 Protege Club. Learn more and join right now at http://barbgordonphotocoach.com/blog/the-protege-clubs/f2-8-protege-club
There are so many people sharing images on line these days. In many cases, the images are not particular valuable. But if you do good work, especially if you are a studio, you may want to consider “signing” your images. Not only should you be recognized and get the credit, this may help to discourage people from borrowing your images for their own use.
You also need to be aware that some dishonest photographers will use other people’s images on their websites and brochures claiming them as their own.
Legally, each image is copyrighted the minute the photograph is taken but you have very little legal muscle unless you actually register your images. However, those of you doing very good work should at least claim it and label it before putting it on the web.
Make your mark difficult enough that most people will not want to take out your logo in Photoshop.
If you can use a Gif format, that is perfect for the web. A Gif format is less likely to be reprinted as the quality is great for the web but it is not good for printing.
If you are interested in more information about copyright and trade marking, please join Professional Photographers of America, www.PPA.com as they are the trade association for photographers.
I am not a Photoshop expert or guru so don’t expect a lot of this kind of stuff from me but this is easy and important so if you want the directions of how I do this. Like many things in Photoshop, there is more than one way to do this. Since I used screen captures to write the article, I could not load the images on the blog so please download the pdf file.
Click here for is article in a Pdf form. It has the instructions on how to do this.