Strong Headlines while Blogging for Business
ByI was reminded how important headlines and the first sentence of a post are when I googled “Iowa Horse Fair” to check next year’s dates so I could mark my calendar. A blog post I did about my attendance at the event last year came up number six on a search. Wow, was I was surprised. But it reminded me how using the right key words are important and how more thought should go into using them.
Writing headlines and captivating copy is not my number one strength, matter of fact, this one was boring, but as I said, it came up as number six (the third one in the screen shot) from matching key words.
The first sentence after the headline is really important! Make it count. You want your readers to continue.
Most of all, share great information. We are not all gifted writers but don’t let that stop you. It is more important to be marketing yourself.
