Keep them Coming Back Speak Your Customer’s Love Language-Part Two

If you just joined us this week or missed last week’s issue, I would suggest reading part one as background material for today’s feature information.

By taking the time and effort to reach out to your customers in a way that is meaningful to them it will distinguish you as being unique. It may not be the most convenient for you but it is how they feel about your business which becomes part of your brand that counts. Speaking their language will impress them for sure.

Here are some ways you may consider to say thank you, show your care, and appreciate your client.

• A hand written thank you note on your branded postcard, stationary, or greeting card is a nice old fashioned courtesy.
• Send them a gift. A certificate for a cup of coffee at a local café is a warm and affordable. A money saving idea is to make arrangements to pay for only the certificates that actually were redeemed which is better than buying gift certificates for everyone. If you partner with a local coffee shop and check in with them weekly to pay your tab, this can be a win-win marketing effort too. You can put the gift card you design in a Christmas card or send as a solo mailing as an unexpected gift.
• Carrying client’s bags to and from the car is an easy to do act of service that women appreciate but will not usually ask for help with. If acts of service is her language this will make a big impact.
• Send a Valentine
• Send a “Thank you for business” at Christmas or anytime of the year.
• Make a set of greeting cards as a gift for your top 20% spenders. Based on the 80-20 principle that 20% of your customers are 80% of your income, treat the top 20% special.
• Slip a special surprise their bag when they pick up their order. A little candy maybe?
• Clip news articles that may be of interest to a client. Or send an email link to a topic of special interest.
• Call a client and congratulate them on a promotion, new baby, or other occasion you hear about. This verbal affirmation of a job well done will brighten their day.
• Some people really get into birthdays, send your clients a card.
• An act of service can be as simple as offering refreshments.
• Quality time with a client can be a brief personal conversation, a book recommendation, a coffee break, or lunch date. I personally love to learn so when my chiropractor or massage therapist shares information with me from their profession that I would not have come across, I feel valued.
• A verbal sincere thank you goes a very long way!

Do you have suggestions you can add to my list? Please post them and Thank You!

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