A New Way to Look at Rejection

Today I looked at my subscriber list numbers. There were 80 people who have unsubscribed to my newsletter since I started it.

Yes, normally I would feel rejected and bummed thinking that these people did not like me. Yet I have learned something very important in marketing and sales that I hope will help you today.

Not everyone is a good customer for you.

First of all, what is a target market? A target market is the group of like minded people (psychographics) that can afford you, can get to you, and they want a certain product or service you provide (demographics).

As a photographer, I am sure you have a certain target market. You might want to be known for high school senior portraits, newborns, or weddings. Each of these photographic styles would appeal to its own unique target market. You would not send a family with a newborn a wedding promotion or a bride-to-be a high school senior brochure.

If a person does not fit in your target market, they probably are not likely to purchase from you. Right?

So here is where a fresh look at “rejection” might help you. Look at the uninterested people as checked off of your list. These people do not want or need what you have, so you are free to move on to those that possibly do.

I no longer feel bad about seeing an unsubscriber. I don’t take it personally anymore. I look at the fact that they did not fit the profile of being the perfect potential customer in the first place. I only have time to work with interested prospects so the smaller the list the better.

So instead of looking at rejection as rejection, consider rejection as a filter instead. Make room for the good customers in your life and your list.

© 2012 Barb Gordon Photo Coach